About
Our Mission
Established in 2018, we empower Private Equity firms and other investors to maximize returns from their portfolio companies. We also assist corporate and strategic acquirers with growth strategies and revenue optimization in a technology-driven environment. Our team brings together global and local expertise from industry, technology and subject matter experts to meet our clients’ needs effectively.
We are a fully female-owned and operated firm headquartered in New Jersey, certified by the State of New Jersey as a Women-owned Business Entity (WBE).
Our Vision
Set the standard for advisory excellence, to empower Private Equity firms, strategic acquirers, and corporates to achieve exceptional returns and sustainable growth in a fast-evolving technological landscape.
Why Choose Us?
- Focused on ensuring customer success. Our approach and solutions are customized for each client’s specific issues.
- Knowledgeable team with significant growth strategy and revenue optimization experience.
- Work with cutting-edge tools, & an ecosystem of technologies, tech partners & researchers, to bring innovative solutions.
- Deep industry expertise in Private Equity, & Services Businesses (Financial Legal, Business & Professional).
- Combination of business, technology, start-up and Private Equity (both as seller & buyer) experience.
- Experience in Technology infrastructure, AI & Applied Data Science, Gen AI, Analytics, Cloud, etc.
Leadership Team
Nita Sanger
CEO of Idea Innovate Consulting, brings over 25 years of experience as a CxO, Operating Partner and Advisor.
Renowned as a growth strategy and revenue optimization expert, she excels in turning around under performing businesses and driving accelerated growth for firms with revenues ranging from $10M to $9B.
Nita has a stellar track record of enhancing companies and business lines, maximizing shareholder value through increased revenues, market share growth, and improved margins. Recognized for her ability to generate revenues, achieve P&L growth, and consistently deliver above-plan performance, she is a strategic thinker known for her out-of-the box solutions.
Her extensive experience spans leading business strategy and digital transformation at a mid-sized, Audit, Tax. and Advisory firm, heading global innovation for the Legal & Regulatory division of a legal information services provider, and directing global strategy and innovation at a Big Four firm. As a Partner at a boutique consulting firm, she specialized in strategic consulting for the financial services industry. Nita has also held C-suite roles at multiple PE-funded start-ups, driving revenue growth over 100% in 12-18 months, leading to a successful acquisition.
Nita’s unique ability to work at all organization levels and her substantial local and global experience make here a distinguished leader in her field.
Xena Ugrinsky
CTO (Chief Technology & Transformation) Officer at Idea Innovate Consulting with 25+ years of enterprise-scale advisory, transformation, and change management.
She brings deep experience in serving multi-nationals driving value with accelerated tech-enabled transformation efforts.
She was a SVP Analytics, Cloud, and Strategy at Booz Allen Hamilton and the National Practice Lead Partner Analytics and Performance Management at KPMG. Most recently Xena was the co-founder of Pilot Wave Holdings a Private Equity firm, focused on investments in traditional and emerging utilities and energy. She is also the founder of Genre-X an advisory services firm focused on AI-enabled solutions and serving the industry for data science and advanced analytics.
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Strategic Alliances
