Sense Market Shifts
Discover and analyze changing market and customer needs to develop view on “market of the future” and corporate’s role in future marketplace. Define strategy and outcomes.
Determine & Analyze Market: Get to a common understanding on what is happening in the market, the customer segment and understand firm’s view on how it will impact the profession and therefore their own services.
Define Strategy & Outcomes: Define the desired strategy and outcomes and create an understanding of the problem and/or hypothesis about the current process and identify the stakeholders involved. Frame the problem, map the big picture and explore solutions.
